As such, First Impressions will never assign second-tier (or gasp! third tier!) support staff to any account. And once we have a total picture of your company, its target audience and goals, we’ll create a detailed plan – that also includes a commitment to stay on budget and on deadline.Įxperts Only First Impressions is comprised of specialists with corporate and agency experience that hail from various backgrounds. But we don’t create concepts in a vacuum – they fit into the standards of your industry. Not only will your materials look great – they will get results. Only after we fully understand you and your customers, do we recommend a plan of attack.Ĭreativity We bring our diverse background of advertising, design, branding, public relations, research and strategic planning to work for your company. We have found that the best way to get them is with up front research – of your company, competitors, target market and customer psychographics. We are creative, while keeping a close eye on the calendar and your budget.Ī Plan for Success You want results. Kaleidoscope Dream is somewhere in between.Attention to Details It’s our attention to the small stuff, scheduling of timelines and keen project management that makes us stand out from the rest. You have to say something new or nothing at all. In a field rapidly expanding, you can’t settle for trying to fit in. But it’s also an album that rarely takes risks, one that’s too similar to its influences to really make a mark. As well he should as a talented songwriter and singer. With Kaleidoscope Dream, Miguel is clearly reaching for an audience. In the entirety of the album, it’s a moment that draws a listener in, which takes the simplicity of melody and voice and doesn’t rely on beats and production. In particular, the spare “Pussy Is Mine,” anchored only by Miguel’s voice and a down tuned electric guitar, approaches the kind of intensity of the singer’s peers. The sinister riff of the title track (sampled from “I Got The” by Labi Siffre) pushes the album into Michael Jackson territory, and the Zombies lift in “Don’t Look Back” moves from melodrama into weirdly sublime territory. Not that the album is without its moments. Unlike his competitors, who push the envelope, he’s trying to fit in it. Much like a suitor trying too hard to be paid attention to, Miguel too often shoots for broad appeal. While Kaleidoscope Dream occasionally takes risks and even gets dirty with the coda of “Do You…” (“ Imma do you like drugs tonight,”) the album feels deliberately poised to make an impact. But it also comes across as calculated, as does most of the album. Starting with a beat and washes of synths, Miguel’s voice pushing in and out of the mix, it’s a sensual song. Opening with “Adorn,” Kaleidoscope Dream is clearly intended to appeal to radio audiences. Both are singers with hearts on their sleeves, as is Miguel, but channeling is not the same as perfecting.
That may be due in part to Miguel’s influences while his peers are shrouded in feedback and distance, he’s clearly up in the front, channeling Prince and James Brown. Kaleidoscope Dream is drenched in synthesizers and groans, but it often sounds too deliberate to compete with the sheer emotion of what’s going on out there in R&B.
But as an album, it rarely takes risks, and considering the market he’s going into, that may be deadly. Miguel’s own voice is mellifluous and dramatic in turns.
The production is clean and clearly intended for radio hits. There’s little debate that his songwriting is tight. Miguel’s sophomore effort Kaleidoscope Dream is a solid album. This is not to say his music is boring, but it’s certainly less daring than his contemporaries.
#KALEIDOSCOPE DREAM HOW TO#
While Abel Tesfaye traffics in the sordid bleakness implied by club R&B with the Weeknd and Tom Krell from How to Dress Well brings the medium to its saddest, most emotionally broken moments, Miguel (née Miguel Pimentel) prefers to stick to a middle of the road tactic. So where does that leave the purists? Miguel, who released his first album All I Want Is You to general indifference, wants to know. Kelly have come of age, and acts like the Weeknd and How to Dress Well have been perpetuating and inverting the tropes of sexy, beat ridden music to all effects. Singers and performers raised on a diet of D’Angelo and R. R&B is in the middle of an internet renaissance.
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